Some advice for a good name

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Before you acquire your own online address, there are a few factors that may be worth keeping in mind. We have gathered some sound advice for those of you who want to register your own domain name.

  • Do not make it complicated

If you plan to call your sports association website Vår Sportklubb (Our Sport Club), visitors will be confused if the address is visportar.se Try vårsportklubb.se instead, which is more logical and will thus appeal to more people.

A good domain name is a name that works for you and for those with whom you want to communicate.

Regardless of whether you are a private individual, association or a company, a good name will express your own identity on the Internet and be easy to remember. It should be obvious – the first name people think of when they think of you or your operation.

The most obvious choice may be to register your own name or your family’s name as a domain name – thus giving you the same identity online and offline.

To see what names are available, you can use IIS’s search service for available domain names.

  • Consider the pronunciation

Say the name of the website that you want to register out loud to yourself a few times. If it sounds strange and it is difficult to say the address, then the domain name is probably not good if you want to attract many visitors to the site. Nowadays, website names are often used in daily speech, which makes it important to be able to pronounce the domain name without any major difficulties.

  • Avoid misunderstandings

When you have found a domain name that works, search for the word or the name of the website in the nearest search service. If an address has already been established that also features content similar to your planned website, then you should consider registering another address. It is probably not a favorable scenario for either party if the names and domain names of the websites are easily confused. Remember to make sure that the domain name that you choose does not infringe on anyone else’s rights.

  • Ask for advice

Ask your colleagues and friends what they think about your choice of domain name. Is the name simple enough? Is it easy to remember? Does the name of the site reflect what you will use it for? Ask people who are not Internet pros or constantly online for their opinion on your domain name to ensure a breadth of opinions.

  • More than one address

When you obtain the address varsportklubb.se, you can also register vårsportklubb.se. There are an infinite number of variations of this, such as registering an established abbreviation that is used in everyday speech, varsk.se, vårsk.se and so forth. Remember to redirect your different addresses to a main address, such as varsportklubb.se. This can be done in the DomainManager of your registrar, or you can ask them for help.

When you have found the right domain name and it is available, you should register it as soon as possible. If you wait too long, it is very possible that someone else will register it before you. This particularly applies to those of you who intend to use the domain name for commercial purposes and could thus find it difficult to change the name of the website.

Footnote: All domain names that were used as examples above were available for registration on April 19, 2010.