Loopia acquires .SE Direkt
Loopia acquires the Swedish Internet Foundation registrar business .SE Direkt. You do not have to do anything yourself in connection with the transition, it will not affect your domain name, does not cost you anything and is implemented by Loopia and .SE Direkt together. Your domain name will continue to function as before but will be moved to Loopia on the 12th of February, which will become your new domain registrar.
In September last year, the Swedish Internet Foundation decided to sell .SE Direkt. In October we communicated our intention to sell and started a process where we received bids from various interested parties. The process is now complete – the Swedish company Loopia acquires .SE Direkt. As of February 12, Loopia will therefore be your new domain provider.
Loopia is an established, safe and respected Swedish registrar with many years of experience in domain administration and satisfied customers. We at the Swedish Internet Foundation are sure that they will be able to provide .SE Direkt’s customers good service in both short and long term.
At present, .SE Direkt has a limited range of services and the number of customers using .SE Direkt has steadily decreased since the start in 2009.
We have now reached a point where we need to invest in a new technical infrastructure to be able to offer our customers a continued stable and reliable service. At the same time, there is a risk that the reduced customer base makes it difficult for .SE Direkt to be profitable in the long term.
In order to avoid ending up in a situation where we have to subsidize our own registrar, which leads to competitive problems, the Swedish Internet Foundation has decided that it is better for everyone involved to divest .SE Direkt to a company that can take better care of our customers even in the long run.
How am I as a customer of .SE Direkt affected of this?
You do not have to do anything yourself in connection with the transition to Loopia. The transition will not affect your domain name, it does not cost you anything and it is implemented by Loopia and .SE Direkt together. Your domain name will continue to function as before but will be moved to Loopia, which will become your new domain registrar.
The transition period starts on February 12 and will be carried out on an ongoing basis for each customer. It is expected to be completed within a few days, with some exceptions. Your domain and website will not be affected during this period.
When the transition is completed, you will administer your domain name via Loopia Customer Zone and future invoices will have Loopia as sender. You will receive login credentials to Loopia Customer Zone as soon as the transition is completed.
After the move you will have the opportunity to take part of Loopia’s product range, including support that is open also on evenings and weekends, a security agreement for your domain names and secure login via BankID to Loopia Customer Zone. Loopia can also offer automatic renewal, which means that you do not have to risk losing a domain name when the billing period comes to an end.
Your current contract periods for your domain names at .SE Direkt will continue to apply at Loopia. You can already now add Loopia as a new provider to your company or organization so that payments for future domain renewals will be easier to perform. More information about Loopia as a provider can be found further down at this page.
If you have a domain name at .SE Direkt but web hosting and/or other services at another provider, these services will not be affected in any way by the transition to Loopia.
Greater range of services
With the transition to Loopia, you as a customer will get access to additional services and features that were not previously offered by .SE Direkt, including:
- Managing and registering different top-level domains (eg .se, .nu, .com, .eu) in one place (Loopia Customer Zone).
- Smooth and secure login via BankID for Swedish customers.
- Easy to add popular services like email and websites.
- Ability to use automatic renewals to avoid losing domain names.
- Ability to use a domain monitoring tool to see if anyone is infringing on your brand.
- Enable an SSL certificate for encrypted traffic.
- A newsletter tool for email marketing.
- Support during daytime, evenings and weekends.
- Security agreement for your domain names.
- Option to activate automatic card payments.
If you need more information, please contact Loopia by phone +46(0)21-12 82 22 or email email@example.com.
Payment notice from .SE Direkt
The payment notices .SE Direkt sends out on February 4th should be paid as usual to .SE Direkt. If you have a payment notice from .SE Direkt that has passed the payment date, it should be paid no later than February 9th to avoid domain names expiring during the transition period starting on February 12th.
When the transition is completed, you will get the opportunity to take part of Loopia’s product range, support that is open on evenings and weekends as well as secure login via BankID to the Loopia Customer Zone.
Thank you for being a customer of .SE Direkt!
We at .SE Direkt would like to thank you for being our customer during these years. We are sure that you will be taken care of in the best possible way when Loopia becomes your new registrar.
.SE Direkt and Loopia have compiled an FAQ to answer common questions which you can find here. Information on current terms and conditions, future changes of terms and conditions and GDPR can be found in the FAQ.
The press release about the acqusition of .SE Direkt is available here.